Little quippy phrases like ts is the absolute lowest form of political discourse. "Eat the rich", anything pushing the phrase "common sense", "axe the tax" type shit.

A broader idea gets boiled down to the most concise/"clever" easily repeatable and recognizable phrase, and spreads like a meme or a virus

These low effort quips usually just serve as a virtue signal and are designed to provoke a kneejerk reaction of acceptance or rejection to identify for or against broader ideas without having any real discussion